Community photos are great addition to property packages as they describe the neighborhood style, promote the amenities available to all residents, show what else "comes with the house".
360 VR tours are an excellent way to market listings. They allow potential clients to experience virtual walk through at any time from any location. It opens up the market to those who can't easily schedule viewings.
I use studio lights for all my interior shots and very often for my exterior shots. They have fixed temperature of 5500K to ensure accurate colors and sharpness. These photos are examples showing difference between ambient light from windows and lamps and studio lights.